Rella

Plan, publish, analyze, and track income across all social profiles in one place
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Open Rella, connect every handle you run, and turn scattered posts into a repeatable system. Start by linking your Instagram, TikTok, and YouTube profiles, then group them into distinct workspaces for personal projects, your brand, and any clients you support. Set posting cadences for each workspace, assign collaborators with the right permissions, and define targets for growth and earnings. With everything organized in one place but neatly separated by role or brand, you'll avoid mix-ups, keep logins centralized, and see what needs your attention at a glance.

Plan content the way you actually work. Capture ideas in an inbox, convert the promising ones into briefs, and attach scripts, shots, and references. Drop media into a reusable template, auto-fit formats for each network, and save caption sets you can reuse across campaigns. Create platform-specific versions in a single flow—swap thumbnails for YouTube, adjust hooks for TikTok, add a first comment for Instagram—and schedule them in a drag-and-drop calendar. Tag every item by campaign or product, then send a review link to clients for approval without exposing the rest of your account.

Publish on schedule with confidence. Queue posts for each channel, or fill a repeating slot pattern so your calendar never runs dry. Rella tracks what's ready, what's pending approval, and what needs assets, then confirms once content goes live. After publishing, open the performance view to evaluate reach, views, and engagement across profiles and campaigns. Compare formats, spot what's driving saves and watch time, and turn insights into next week's plan. Generate branded weekly or monthly reports, annotate wins and action items, and export to PDF or CSV for teammates or clients.

Keep the business side tight. Log brand deals, deliverables, and deadlines alongside the associated posts, and track payment status from pitch to paid. Attribute income to campaigns, affiliate links, or ads, and see which content types actually move revenue. Use link tracking to measure clicks by post, forecast monthly targets, and get nudges when invoices are overdue or a deliverable is at risk. Whether you're a solo creator balancing a personal feed and a product line, or an agency juggling many clients, Rella gives you a daily workflow that protects your time and consolidates growth and income in one organized hub.

Review summary

Features

  • Unified management for Instagram, TikTok, and YouTube
  • Separate workspaces for personal, brand, and client accounts
  • Role-based permissions and collaborator access
  • Idea inbox and structured content briefs
  • Reusable templates with auto-formatting per platform
  • Saved caption and hashtag sets
  • Create platform-specific variants in one flow
  • Drag-and-drop scheduling with recurring slots
  • Campaign and product tagging
  • Client approval links and status tracking
  • Automated publishing queue and confirmations
  • Performance analytics by post, profile, and campaign
  • Branded reporting with annotations and PDF/CSV export
  • Revenue tracking for sponsorships, affiliate, and ads
  • Invoice, payment, and deadline reminders
  • Link tracking with UTM support
  • Forecasting and targets dashboard

How It’s Used

  • Manage personal, business, and client profiles without mixing content
  • Plan a month of cross-platform posts from one calendar
  • Collaborate with a client on approvals while keeping other work private
  • Repurpose a long-form YouTube video into TikTok and Instagram Reels variants
  • Track a sponsorship deliverable from brief to payment
  • Build weekly performance reports for agency clients
  • Launch a product campaign with tagged posts and link tracking
  • Maintain a consistent posting cadence using recurring slots

Plans & Pricing

Rella

$16.00 per month

Social Spaces
Projects
Content Calendar
Tasks
Shared Posts
Auto Posting
IG Feed Planning

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